Authenticity Does Not Happen Naturally

It’s 1978. For the first time, Steve Jobs is about to go on air. And he’s ready to throw up.

Jobs wasn’t always the calm and collected voice of Apple. Once, he was a nervous 20-something about to make an appearance on television.

Presenting who you are with authenticity requires practice. You must know who you are. Accept yourself for who you are. Take pride in who you are. And, everywhere possible, communicate who you are.

If you want to attract people who believe what you believe, you must build an emotional rapport with your listener and gain their trust. If how you present yourself is incongruent with your words then your audience will distrust your message.

If you want a brand that inspires change, you need to do more than just telling a better story. You better be authentic.