Fossil Group

Commit to Be Fit

It's a simple truth: Exercise more and lose weight. Still, many people spend most of their time behind desks or behind the wheel. Fossil recognizes this and encourages employees to spend 30-minutes toward exercise each day.

In the summer of 2014, Fossil partnered with Road Runners Club of America's annual Run@Work Day and held running and walking clubs. I was brought in to encourage participation with a visual identity that people would love.

Client
Fossil Group
Role
Lettering
Completed
2014