Relic is one of Fossil's loved fashion accessory brands. Vibrant, fresh and full of unexpected details, the brand distinguishes itself from Fossil's vintage aesthetic with a contemporary style.
From 2010 to 2014, I had the privilege of managing the Relic brand daily. As Art Director for Relic, I managed a small design team to ensure all concepts were designed with proper brand tonality and visual expression related to graphics, digital, web and advertising campaigns. I built and maintained the Relic brand through the construction of brand guidelines, iconography, color palettes, lettering, imagery and messaging. I interfaced with the product design team to capture the essence of the seasonal trend and the merchandise team to translate brand objectives into creative specs.
- Fossil Group
- Art Direction
- Brand Design
- UX/UI Design
- 2010 – 2014
Building a Lifestyle.
Brands are built to evolve. This means keeping the brand flexible. Some elements remain core and have long timelines. Some elements remain free to evolve with the seasonal trends.