
Case Studies

Retail
7-Eleven
Revolutionizing Retail
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Challenge
Checkout lines were slowing down the customer experience, and 7-Eleven needed a solution to streamline operations
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Solution
Using user-centered design and iterative prototyping, we developed smart checkout systems that eliminated long lines and optimized efficiency
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Result
More than $47M in annual sales, scaling from roughly 2,000 stores at launch to more than 3,200 today
Citi
Streamlining Global Banking
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Challenge
The application process was slow, leading to customer frustration and lost opportunities
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Solution
Through design thinking and rapid prototyping, we reimagined the application process—making it faster and easier for customers to complete
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Result
A 25% increase in efficiency, higher submission rates, and more deposits

FinTech


E-Commerce
Fossil Group
Elevating E-Commerce
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Challenge
Fossil needed to boost online sales and strengthen its digital presence
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Solution
I led a team to design a user-friendly e-commerce platform, focusing on streamlined navigation and improved product discovery for a seamless shopping experience
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Result
$350K in revenue in the first quarter, driving significant growth for the brand
Expertise
Testimonials
7-Eleven
Tim's leadership was crucial during a period of significant growth. He streamlined our processes, improved efficiency, and fostered a collaborative, motivated team environment. His ability to support teams through growth and change left a lasting impact on both performance and work culture.

Kinya McDowell
Lead Experience Researcher
Citi
Tim garners respect through his knowledge, kindness, and effectiveness as both a designer and communicator. He has a great pulse on the wider UX community and bolsters any team's discipline with intentional leadership and communication.

Rolf Nelson
Product Design Leader
Fossil Group
Tim’s attention to detail and methodical approach to design are rare and genuine. He creates thoughtful, unique solutions while fostering inclusivity and collaboration. As a leader, Tim leaves behind organized, curated work that makes life easier for everyone involved.

Lori Massey
Creative Director